We are in the midst of a longevity revolution. This isn’t just about longer lifespans; it’s about living those years more fully. The number of people over 80 globally is projected to triple between 2020 and 2050. As this population expands, so does the diversity of their preferences, interests, passions, and ambitions. They are not a monolithic group defined solely by age, but a vibrant tapestry of individuals.

 

So, with that, how can we design for a future that celebrates that complexity?

 

For San Francisco Design Week, we hosted a hands-on workshop where creativity met foresight. AGE OF_ and Near Future Laboratory guided participants through a design fiction methodology—a unique, immersive approach that brings imagined futures to life through artifacts, storytelling, and scenario-building. Together, we explored the cultural, technological, and emotional shifts reshaping the aging experience and prototyped future products, services, and narratives that challenged the status quo.

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This is more than a conversation—it’s a collaborative act of future-making. Let’s stretch our imaginations, spark unconventional thinking, and design a world where getting older unlocks new possibilities.

 

Join us to make “better with age” not just a mindset—but a movement.